Greater Montreal · QC
If your ads say Laval and the landing page says “serving Canada,” you are burning money. PPC in Laval means geo, language, and logistics proof — then Cosmodome as a place, not a stock photo caption.
Chomedey can be a bid modifier. So can hour-of-day for retail. That is the work. The rest is reporting theatre.
pharmaceuticals and logistics are not interchangeable verticals. We write the difference into the brief.
Nationwide studio, Quebec context. We are not pretending to have a door on every block — we are pretending nothing.
Sainte-Dorothée and Chomedey search like neighbours, not like a province-wide average.
We will turn off the campaign that looks good in a deck and dies on a Laval CPC.
Yes if the math works — Laval is small enough that wasted spend is obvious and large enough that logistics demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Laval PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Duvernay, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Laval PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Cosmodome brand terms can flatter you. We separate them.
Almost always. Ads teach which logistics phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Quebec companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Laval retail is not a demo account.
Search remains the default until the numbers argue.
Near Laval