New Westminster, BC
If your ads say New Westminster and the landing page says “serving Canada,” you are burning money. PPC in New Westminster means geo, language, and healthcare proof — then River Market as a place, not a stock photo caption.
Downtown can be a bid modifier. So can hour-of-day for port logistics. That is the work. The rest is reporting theatre.
Yes if the math works — New Westminster is small enough that wasted spend is obvious and large enough that healthcare demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. New Westminster PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Downtown, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When New Westminster PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
River Market brand terms can flatter you. We separate them.
Almost always. Ads teach which healthcare phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how British Columbia companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. New Westminster retail is not a demo account.
Search remains the default until the numbers argue.
roughly 79k people in the CSD is enough demand to be specific and too small to waste on doorway pages.
Westminster Pier Park is in the mental map. We use it when it is true, never as a stock caption.
port logistics and healthcare are not interchangeable verticals. We write the difference into the brief.
We will turn off the campaign that looks good in a deck and dies on a New Westminster CPC.
Near New Westminster