Ontario · Sarnia Google Ads
Google Ads in Sarnia fails when someone copies a GTA structure onto a Southwestern Ontario market. a market of 72k. Different CPCs, different intent, different landing pages. We build Sarnia PPC around petrochemicals queries and refuse campaigns that exist to decorate a dashboard.
Same studio that does the SEO. The account and the organic brief should stop arguing.
Yes if the math works — Sarnia is small enough that wasted spend is obvious and large enough that petrochemicals demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Sarnia PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Wiltshire Park, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Sarnia PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Imperial Oil Centre brand terms can flatter you. We separate them.
Almost always. Ads teach which petrochemicals phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Ontario companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Sarnia retail is not a demo account.
Search remains the default until the numbers argue.
Nationwide studio, Ontario context. We are not pretending to have a door on every block — we are pretending nothing.
refining and renewable hydrogen are not interchangeable verticals. We write the difference into the brief.
a market of 72k is enough demand to be specific and too small to waste on doorway pages.
We will turn off the campaign that looks good in a deck and dies on a Sarnia CPC.
Near Sarnia