National Capital · QC
If your ads say Gatineau and the landing page says “serving Canada,” you are burning money. PPC in Gatineau means geo, language, and public administration proof — then Canadian Museum of History as a place, not a stock photo caption.
Hull can be a bid modifier. So can hour-of-day for tourism. That is the work. The rest is reporting theatre.
federal government and public administration are not interchangeable verticals. We write the difference into the brief.
Nationwide studio, Quebec context. We are not pretending to have a door on every block — we are pretending nothing.
Jacques-Cartier Park is in the mental map. We use it when it is true, never as a stock caption.
We will turn off the campaign that looks good in a deck and dies on a Gatineau CPC.
Yes if the math works — Gatineau is small enough that wasted spend is obvious and large enough that public administration demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Gatineau PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Aylmer, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Gatineau PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Canadian Museum of History brand terms can flatter you. We separate them.
Almost always. Ads teach which public administration phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Quebec companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Gatineau retail is not a demo account.
Search remains the default until the numbers argue.
Near Gatineau