National Capital · ON
If your ads say Ottawa and the landing page says “serving Canada,” you are burning money. PPC in Ottawa means geo, language, and defence proof — then Parliament Hill as a place, not a stock photo caption.
The Glebe can be a bid modifier. So can hour-of-day for tech. That is the work. The rest is reporting theatre.
Nationwide studio, Ontario context. We are not pretending to have a door on every block — we are pretending nothing.
ByWard Market is in the mental map. We use it when it is true, never as a stock caption.
federal government and defence are not interchangeable verticals. We write the difference into the brief.
We will turn off the campaign that looks good in a deck and dies on a Ottawa CPC.
Yes if the math works — Ottawa is small enough that wasted spend is obvious and large enough that defence demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Ottawa PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Hintonburg, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Ottawa PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Parliament Hill brand terms can flatter you. We separate them.
Almost always. Ads teach which defence phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Ontario companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Ottawa retail is not a demo account.
Search remains the default until the numbers argue.
Near Ottawa