Lanaudière · QC
If your ads say Mascouche and the landing page says “serving Canada,” you are burning money. PPC in Mascouche means geo, language, and retail proof — then Parc du Grand-Coteau as a place, not a stock photo caption.
Centre-ville can be a bid modifier. So can hour-of-day for construction. That is the work. The rest is reporting theatre.
Nationwide studio, Quebec context. We are not pretending to have a door on every block — we are pretending nothing.
Mascouche exo station is in the mental map. We use it when it is true, never as a stock caption.
commuting and retail are not interchangeable verticals. We write the difference into the brief.
We will turn off the campaign that looks good in a deck and dies on a Mascouche CPC.
Yes if the math works — Mascouche is small enough that wasted spend is obvious and large enough that retail demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Mascouche PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like La Plaine border, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Mascouche PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Mascouche exo station brand terms can flatter you. We separate them.
Almost always. Ads teach which retail phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Quebec companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Mascouche retail is not a demo account.
Search remains the default until the numbers argue.
Near Mascouche