British Columbia · Richmond Google Ads
If your ads say Richmond and the landing page says “serving Canada,” you are burning money. PPC in Richmond means geo, language, and airport logistics proof — then Gulf of Georgia Cannery as a place, not a stock photo caption.
City Centre can be a bid modifier. So can hour-of-day for retail. That is the work. The rest is reporting theatre.
Yes if the math works — Richmond is small enough that wasted spend is obvious and large enough that airport logistics demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Richmond PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Terra Nova, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Richmond PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Gulf of Georgia Cannery brand terms can flatter you. We separate them.
Almost always. Ads teach which airport logistics phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how British Columbia companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Richmond retail is not a demo account.
Search remains the default until the numbers argue.
roughly 210k people in the CSD is enough demand to be specific and too small to waste on doorway pages.
International Buddhist Temple is in the mental map. We use it when it is true, never as a stock caption.
Steveston and City Centre search like neighbours, not like a province-wide average.
We will turn off the campaign that looks good in a deck and dies on a Richmond CPC.
Near Richmond